PROJECTS
Marketing communications is a team effort. I am involved in almost every project that the MarComm team undertakes. I played a significant role in each of the projects outlined below. Research, plan development, scheduling, implementation, monitoring results, and project management were the primary roles I played in the projects below.
Additional Projects
INTEGRATED CAMPAIGN: VIRTUAL WORKSHOPS
Led the marketing communications efforts for our new virtual workshop series, Prepare to Win. The first series exceeded targeted revenue and goals by 243%. View campaign elements and schedule.
ANNUAL CONFERENCE MARKETING
Developed and monitored the comprehensive marketing plan for our annual conference. Exceeded paid attendance goal of 700 and resulted in a net income of $66,000. View marketing plan.
REDESIGN OF FLAGSHIP PUBLICATION: MARKETER
Led the efforts to complete the redesign of the Society's most coveted member benefit, Marketer magazine. Came up with the idea to "partner/trade" with our member photographers to add more of an architectural feel to the publication. Offered a full page ad in return for use of their images. Improved the look and saved money by not having to purchase images. We won three awards for the redesign. View the before and after below.
-
View August 2014 issue (prior design).
-
View October 2014 issue (redesign).
Testimonials
“Michele worked tirelessly with our team members and partners to coordinate our marketing communications efforts. Her expertise helped us to win several marketing communications awards for SMPS. She challenged the norm and used innovation and creativity of the entire team to get the results needed. I highly recommend Ms. Santiago to join, rally, and lead your marketing communications team.”
Ronald Worth, CAE, FSMPS, CPSM, Assoc. AIA
Retired; Former Executive Director, IAAO
Former SMPS CEO (2008 to 2015)
“Michele was my director for some time. As a co-worker and subordinate, I found her to be very focused and thorough. She possesses exceptional skills in strategic planning, coordination, promotion, and communication. Michele works well with employees in that she understands the importance of consensus and cohesiveness in building an effective team.”
Darlene Fairfax
Former writer and community relations team member with Civista Health