CV
Michele Santiago
6905 Hawkins Gate Road
La Plata, MD 20646
E-mail: micheledsantiago@gmail.com
Phone: 301.609.1433
Professional info
I'm a dedicated advocate and leader with 20+ years of experience in marketing and communications. Known for working collaboratively to create campaigns and programs that strengthen the brand and achieve goals for membership, product sales, fundraising, conference attendance, and program participation. Adept at developing coordinated results, on time, and within budget.
Work experience
Director of Marketing, Society for Marketing Professional Services
June 2011 - January 1, 2021*
Responsible for marketing communications activities related to membership, certification, education, publications, recognition programs, Career Center, and the SMPS Foundation. Set marketing strategy, developed marketing plans, and oversaw the creation of collateral materials and the implementation of tactics. Managed department staff, outside vendors, and business partners to ensure compelling messages and materials were delivered on target, on time, and on budget. Offered guidance and support on communications, marketing, and planning, to the CEO, Board of Directors, chapter leaders, committee volunteers, and staff.
*I was part of an organizational furlough on 12/1/20. My position was eliminated on 1/1/21.
Marketing Manager, Society for Marketing Professional Services
February 2008 - June 2011
Developed and implemented marketing plans related to membership, certification, education, publications, recognition programs, Career Center, and the SMPS Foundation. Produced weekly e-newsletter, SMPS Connetions, for five years.
Marketing Specialist (Senior), Civista Health Inc.
1994 - 2008
Served in a variety of roles including Health Information Specialist, Physician Liaison, and Director, Marketing and Community Relations.
Directed the marketing communication activities of the health system including campaigns, collateral materials, website, and advertising. Served as hospital spokesperson and conducted media relations for the organization. Oversaw contract writers, graphic designers, and agency in the preparation of marketing materials. Managed marketing and image campaigns for the hospital, women’s health center, emergency department, and women’s services. Analyzed and presented market share data on a regular basis. Prepared and presented marketing/communications plans to health system staff and physicians. Participated in community groups and meetings on behalf of the hospital.
Education
University of Maryland University College
Master of Science, Management/Marketing
GPA: 3.538
Towson University
Bachelor of Science, Business Administration and Health Services Management
GPA: 3.413
Honors/Awards/Training
Attended 2020 and 2019 Social Media Marketing World Conferences
Served as a Gold Circle Awards Judge in 2018 and 2021 for ASAE
Attended HigherLogic SuperForum in 2018 and 2019
Attended 2017 American Marketing Association Digital Marketing Bootcamp
Attended 2017 American Marketing Association Annual Conference, September 11-13, 2017
Skills
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Social Media platforms
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MailChimp and Informz
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Survey Monkey
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Microsoft Office
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Hootsuite
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Higher Logic
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Ektron and WordPress
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Photoshop and Canva
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Proofreading
Volunteer Activities
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Surviving Cancer: A Photographic Essay display, 1994-2008
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Partnerships for a Healthier Charles County, 1996-2008
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Facilitator, Parkinson's Support Group, 2003-2008
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Co-Chair, Healthcare Careers Month, 2003 and 2004
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ARC of Southern Maryland Board member, 2002-2008
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ASAE Gold Circle Judge: 2018 and 2021
Additional Samples
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Reworked members landing page to include all benefits
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Updated membership ad in journal
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Created recruitment tips for chapters
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Responsible for membership marketing including renewal messages. View writing sample.
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Instrumental in the creation of member personas using demographic and psychographic data.
View sample. -
Ran our most successful GivingTuesday campaign for the SMPS Foundation. View sample promotional toolkit.
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Wrote executive summary for annual salary survey.
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Promotion of $80M hospital expansion project.